About face

One of the first things that struck me about the first Obama speech I watched on TV was the glory of the "YES WE CAN" signs in Gotham. I thought about the typography almost more than about Obama's message—and felt a tiny bit guilty (only a tiny bit; after all, I'm a designer who works primarily with type). So, I was happy to hear Brook Gladstone interview Sam Berlow on her show "On the Media" today. Sam pointed out the handsome qualities of the Obama campaign's use of Gotham—and the ugly 70s (oops) qualities of Hillary's choice of faces. Pretty interesting. Tobias Frère-Jones is a rock star for designing Gotham.

Inspiration

The best way to predict the future is to invent it.

—Alan Turing